Running Geofencing Ads During Canadian Events: A Smart Strategy for Local Engagement
Time and place are crucial in the competitive digital world of today. Running geofencing advertisements during significant local and national events is one of the best strategies for Canadian businesses to increase visibility and engagement. At Maple Clicks Canada, we assist companies in utilizing this effective marketing tactic to connect with the right people at the right time and location.
What is Geofencing Advertising?
Geofencing is a location-based advertising strategy that allows businesses to create a virtual boundary (or “fence”) around a specific geographic area, such as a stadium, event venue, or festival grounds. When users with smartphones enter the area, they can receive targeted ads via apps, mobile browsers, or social media.
Why Canadian Events Are Perfect for Geofencing
Why Canadian Events Are Perfect for Geofencing
Numerous high-traffic events take place in Canada all year long, ranging from local festivals and national holidays to sporting events and concerts. Thousands of people actively participate in and spend money at these events. Brands have a great chance to be seen in a way that is relevant to their setting.
-> Examples of High-Impact Canadian Events for Geofencing:
- Canada Day Celebrations (July 1)
- Toronto International Film Festival (TIFF)
- Calgary Stampede
- Montreal Jazz Festival
- Hockey Night in Canada games
- Vancouver’s Celebration of Light
- Local Farmer’s Markets & Trade Shows
Benefits of Geofencing Ads During Events
🎯 Hyper-Targeted Reach
Attendees within a certain radius of the event might be specifically targeted. This guarantees that users with great intent are receiving your spent advertising budget.
Real-Time Interaction
Give previously mentioned nearby stands or engaging businesses timely promotions, event discounts, or give step by step instruction.
📈 More People Walking
If your store or business is near the event, encourage the actual store users to give their attention to local retailers.
📊 Actionable Data & Insights
Monitor user interaction, impressions, visits, and even offline transactions to help you accurately calculate return on investment.
Best Practices for Running Geofencing Ads in Canada
1) Plan Ahead: Create campaigns ahead of time and be aware of the event timetable.
2) Use Eye-Catching Creative: Ensure that the messaging and images in your advertising align with the topic of the event.
3) Issue a clear call to action : Clarity drives clicks, whether the message is “Visit Us Now” or “Get 15% Off Today.”
4) Geo-Conquesting: Target competitors’ locations around events with better offers to draw their traffic.
5) Retarget Post-Event: To keep participants in the forefront of their minds, retarget them after they leave the geofenced area.
Are You Ready to Use Geofencing Ads Locally?
At Maple Clicks Canada, we specialize in developing successful geofencing campaigns for Canadian businesses and events. Whether you’re marketing a local store, a global brand, or an event-based engagement, our team ensures that your message reaches the right target with accuracy, relevance, and impact.
👉 Get in touch with us right now to schedule your upcoming location-based advertising campaign around a significant Canadian occasion!