🔹Audience Targeting: Reach the Correct Audience and Produce Real Outcomes
One of the most crucial tools in a digital marketer’s toolbox for achieving Real Business Results is a strong set of audience targeting skills. Digital advertisements can reach a wider audience than ever before as viewers move from traditional media to digital channels like CTV and Digital Audio. Bigger isn’t necessarily better, though. An too wide audience will unavoidably contain individuals who will not purchase your goods, resulting in a waste of advertising funds. Choosing the correct audience is one of the best ways to achieve tangible, quantifiable business outcomes, such as increased sales or in-store visits, during uncertain times when your ad budget is at stake.
What skills are necessary to target the appropriate audience for your business, then? To ensure performance throughout the entire funnel, these are some essential features.
🔹The Basics
Two essential characteristics of your audience targeting tools are quantity and variety. The ability to choose from a wide variety of audiences based on brand preferences, lifestyles, hobbies, demographic data, and—above all—real-world behavior based on places people frequent in real life is essential for reaching the right individuals.
🔹Behavior-Based Audience Targeting
Real-world actions are usually the greatest place to start when creating your target audience. People’s affinities and interests reveal a lot about what they could purchase in the future. You can focus on a smaller set of people who are more likely to convert by making your brand the first thing that comes to mind when they have interests in your product, are similar to your ICP, have complimentary brand preferences, or just use a competitor’s goods.Â
The audio targeting solutions from Maple Clicks incorporate visiting data directly into the audiences, whereas the majority of platforms provide ad behavioral audiences that include interests and lifestyles. This implies that you can connect with consumers whose brand and activity preferences are supported by the places they have been to.
🔹 Location-Based Targeting
Location-based targeting can be just as effective as behavior-based targeting if the proper audience targeting techniques are used. Selecting audiences based on regions most likely to convert can be an ideal strategy, particularly for products and services with broad appeal.
To increase sales, target app users for their behavioral audiences and use location targeting to contact them in highly targeted ways:
1)They targeted high-visit neighborhoods surrounding Target stores.
2)They focused on location-based audiences who had demonstrated a propensity to visit designated target sites.
3)To reach their audience at the moment of sale, they employed on-premise targeting.
🔹 Retargeting
Building an effective marketing funnel begins with reaching the proper target demographic, but this is only the first step. The notion that it takes at least seven touchpoints before someone acts is a popular marketing concept. The basic premise is the same, even though this number can go either way: you usually need to reach your audience several times on various devices before they become consumers. Retargeting can help with it.Â
You can encourage individuals who saw or interacted with your advertisement to make a purchase or convert by retargeting them. Even with the greatest location and behavior-targeted audiences, retargeting helps your firm stand out from the competition, builds familiarity, and encourages future sales and repeat business.
🔹 Audience Targeting with Maple Clicks
Maple Clicks offers:
->By merging demographic, geographic, purchasing, and real-world behavior data, over 1500 audiences were produced.
-> On-premise targeting, proximity targeting, neighborhood targeting based on predetermined geographic limits, and location-based targeting with access to real-time targeting.
-> Retargeting according to audience views and interactions.
Are you interested in utilizing a comprehensive suite of audience targeting tools to create an effective advertising campaign? In just a few minutes, start your first campaign by creating a free Maple Clicks Ads Manager account.