Accomplishing a website development plan and strategy involves a process oriented approach that has more than three phases. First of all, it is necessary to dive into the evaluation and assessment step for the purpose of recognizing the audience of interest, their habits, and their choices for products and services, competitors, as well as the market trends. With this information in hand, the next step that is always taken is to determine clearly defined aims and objectives of the website; whether it is for sales generation, lead generation or brand awareness. Thus, according to the stated goals, the assembly of the website structure is developed in the form of a sitemap, and further, an example of website layout in the form of wireframes is given.
This involves deciding on navigation structures, a site’s design and the manner in which the site’s content is arranged. After that, the design of the framework occurs which involve the layout and look as well as the feel of the service through branding and user interface elements. At the same time, the content is created and optimized in order to make the website a good introduction to the brand and keep the visitor interested. Last, after choosing suitable technology stack, the website is created with the focus on a responsive design that will allow it to work well on any device and browser. During the development process it is ensured that there is a heavy emphasis laid on the testing and the quality check procedures. After creating the website, the most crucial task is to keep up with site maintenance as well as continual improvement and evaluation over its lifetime. According to the aim and objectives set out for the venture and the approach of focusing on ux design patterns for motifs, engaging and high quality content as well as for the strong technical foundation, it is possible to design and develop a website that meets the said objectives and provide better online experience.