Five Canadian Brands Winning with Geofencing Campaigns
Smart Canadian firms are using geofencing marketing to connect with local customers, get people to visit their stores, and increase sales in today’s highly competitive digital world. We at Maple Clicks don’t think geofencing is simply a technical; we think it’s a great way to target people in a specific area and advertise in real time.
Let's look at five Canadian businesses that are effectively using geofencing to see what we can take away from their strategies:
1. Tim Hortons' On-the-Go Customer Strategy:
Tim Hortons employed geofencing to notify app users via push notifications when they were close to a rival coffee shop or a well-known spot, such as a train station.
Result: This campaign led to more people picking up their mobile orders and promoted limited-time deals, which got more people interested in the brand and brought more people into the store.
Lesson: Use geofencing to win customers at the point of decision — especially during peak hours or near competitor locations.
2. Hudson's Bay offers personalized in-store savings Strategy:
The venerable retail giant used geofencing in large shopping centres to alert app users about seasonal sales and special in-store promotions.
Result: Increases in in-store traffic and coupon redemption rates made digital initiatives directly measurable offline.
Lesson: Connect your digital campaigns to concrete actions to improve ROI tracking.
3. Canadian Tire Improvements Click & Collect Strategy:
Geofencing enabled automated SMS updates when customers pulled into the store’s parking lot for curbside pickup.
Result : The brand enhanced customer satisfaction, reduced wait times, and enhanced the customer experience as a result of COVID-related retail disruptions.
Lesson: Geofencing can help with more than just marketing; it can also help with logistics and customer service.
4. A&W Canada's Location-Based App Promotions Strategy:
A&W used geofenced promotions on its mobile app to target local fast food enthusiasts with time-sensitive meal deals.
Result : These real-time incentives consequently increased midday foot traffic and app downloads in specific zones.
Lesson: Use local targeting and time-limited offers to create urgency and motivate action.
✈️ 5. Airport-Specific Targeting Strategy:
WestJet advertised lounge specials and flight deals to frequent and business travelers at Canadian airports using geofencing.
Result : Consequently, the campaign increased booking conversions and exposed a key target to premium offers.
Lesson: Location-aware ads work best at travel hubs, airports, and events.
🔍 Key Takeaways for Canadian Businesses: Time + Place = Higher Engagement.
Customized Offers and Drive Conversions
Retail is not the only industry that benefits from geofencing.
For Canadian businesses, Maple Clicks develops specialized geofencing campaigns that produce measurable, tangible outcomes.
👉 Do you want to know how geofencing might benefit your company? For a free consultation, contact us right now.