The ultimate guide to Geofencing in Canada
In the digital era that prizes location and timing, geofencing has become a game-changer for wise businesses. Whether you’re trying to draw customers to a storefront, deliver targeted mobile ads, or optimize your service routes — geofencing is there for you.
Here at Maple Clicks Canada, we are the professionals when it comes to helping companies harness this amazing engine to help companies produce results in all sectors. In this blog post, we’re going to explain the main types of geofencing, draw attention to why it’s a market advantage for Canadian companies, discuss how it relates to the next big thing in technology, and finally, demonstrate how to use it.
If you are on the search for specific and creative marketing this guide is for you.
Types of Geofencing
- Circular Geofencing: This method creates a circular boundary within a predefined radius from a point of origin. For the simplest uses, like tracking cars or delivering an alert, these boundaries are frequently employed.
- Polygon-Based Geofencing: It defines a specific area, such as the edge of a coffee plantation or vineyard, using the precise mapping approach. For sectors that require precise monitoring, this method is perfect.
- Hybrid Geofencing: This type of geofencing combines circular and polygonal elements to increase flexibility and coverage. All of the advancements and evolving technology are making geofencing increasingly effective and efficient.
Benefits of Geofencing
- Improved Tracing
It makes object tracing possible, and the company may track its activities in real time. It would provide end-to-end visibility of the goods, making them traceable from production to delivery, much like in logistics.
- Location Based Marketing
Based on a user’s location, a business can provide offers and messages that are specific to them. For instance, a retail store could boost foot traffic and sales by sending exclusive deals to its local customers.
- Supply Chain optimization
Geofencing will assist commercial companies in optimising delivery methods and reducing disruption to the supply chain, while having track and trace capability. This is particularly important for food and pharmaceuticals, where the timely delivery of products can have detrimental effects on their quality.
Geofencing and Emerging Technologies
- Blockchain for Tracking
The integration of geofencing capabilities with blockchain technology has increased the transparency in many fields that have less accountability than other business or commerce. Industries such as agriculture and logistics may now create tamper-proof records of their activities.
2.Predictive analytics and Artificial Intelligence
Operating using AI to predict user movements represents utilizing geofencing to make organizations better suited for making better decisions, and improving operational efficiency.
- The IoT connection
Geofencing and IoT devices facilitate innovation in areas such as smart city, retail, and logistics, will provide the connectivity.
- Future Trends
With 5G, geofencing will get better with accuracy and speed, benefiting real-time applications across more contexts.
How to get started with geofencing
The following steps will guide you toward deploying geofencing to your organization:
- Set goals: Clarify your goals (e.g. improve logistics, increase customer engagement).
- Select the appropriate technology: Pick a geofencing system that uses GPS, RFID, or wifi.
- Establish geofences: Create geofences using polygon mapping tools based on your requirements.
- Test & Optimize for accuracy & effectiveness: Geofencing will need to be tested on an ongoing basis, just like any implementation, and evaluated to see what adjustments/deviations should be made.
- Ensure compliance: The solution will facilitate data privacy, based on local and international governance.
Conclusion
Geofencing is a powerful form of marketing to connect your audience with the right message at the right place at the right time! Geofencing has many applications and expanding into many new technologies, which is why marketing with geofencing is a must in your toolbox for modern business! At Maple Clicks Canada desire to keep it simple and help you succeed in this form of location-based marketing.
If you’re ready to try next level marketing, let’s do smarter campaigns together..