Geofencing Ads 101: A Retailer's Step-by-Step Guide
Why is it, if major companies seem to rule geofencing marketing, local businesses find it hard to get the same results?
The fact is, running ads alone is not sufficient; you also need the right foundation to support them.
Customer data is the main competitive edge of global brands. By gathering and evaluating huge quantities of first party information, they can optimize geofencing ad campaigns, customize ads, and direct customers effectively. But how about the little businesses that don’t have that advantage? Can they nevertheless still be competitive?
The answer is YES—if they first lay the right foundation.
Using current data and industry trends let’s approach this step by step to see how small companies could effectively use geofencing ads to achieve the same level of success as large brands.
Geofencing's Influence on the Modern Retail Scene
Location-based marketing approaches, geofencing ads let stores offer customized deals to consumers as they come from a particular geography. By increasing foot traffic, encouraging in-store purchases, and enhancing local engagement, businesses can drive better results.
What Compel Retailers to Spend on Geofencing Advertisements?
The Data Speak
-> Location-based ads receive replies from 72% of customers within a short time of receipt.
-> Companies using geofencing see a rise of 20% in foot traffic over those who don’t.
-> By a factor of 1.5, retailers that adopt geofencing ads with a personal touch have a better transformation rate.
-> These numbers show that geofencing is among the most successful tools for local marketing but only if employed properly.
For example: Take a local shoe shop close to a commercial center. Geofencing provides the following features:
-> Near the store, shoppers will see an advertisement offering a 10 percent discount on top rated shoes.
-> Clicking the advertisement sends them to a landing site showing products available.
-> Customers come in and use the discount, thereby boosting instore conversions.
This approach helps modern businesses by connecting online interaction with offline sales, therefore it is absolutely necessary.
Geofencing Misunderstanding: Why Major Brands Appear to Perform Well
Many people wrongly believe that major businesses will simply “better” geofencing ads. Their relative success results from good client knowledge and data driven decision-making, things that most little businesses lack.
Main factors of Big Brands success
- Giant consumer database
Big businesses like McDonald’s and Starbucks gather thousands of customer contacts every day, helping them to create very precise advertising campaigns.
- The sort of targeting is personal.
Their adverts use first party data to reengage former customers and therefore increase conversion rates rather than only reach everyone in a given area.
- Integrated Digital Infrastructure
To provide a continuous omnichannel experience, they combine geofencing with their customer relations management, loyalty programs, and e-commerce activities.
Difficulties Local Retailers Face
- First-party material is not enough.
Most small businesses have no way of recording and storing customer interactions.
- absence of digital infrastructure
Without inclusion with landing pages, CRM programs, or analytics, they often run geofencing ads.
- Targeting for one size fits all
Many local companies, rather than using audience segmentation, just run ads to anyone inside a geofence.
Solution: Set up an infrastructure ready for geofencing.
To level the playing field, small businesses locallyagedList:
- Create a store locator to help customers locate the closest branch.
- Install numerous microsites or landing pages offering hyperlocal direction.
Compile firstparty data using forms, IVR, and interaction technologies.
- Geofences’ performance should be tracked in real time with analytics.
Local businesses can use the Maple Clicks Geofencing Platform here to create the groundwork for effective competition with large corporations. Even if you are only starting, we will guide you through a step-by-step process in the next section for creating a geofencing ad campaign that converts greatly.
A guide on how to conduct an effective geofencing advertising campaign is included.
Step 1 : is to generate a store locator.
More than just a map, a store locator is a critical means for guiding customers to your nearby store during their active shopping search. Geofencing together with a store locator might:
✅ Increased Store Visits: When people look for your products, they are more likely to go to the closest store.
✅ Better local rankings and SEO: Google ranks companies with polished store locators top in local search.
Enhance client experience: Helping customers easily discover your shop boosts engagement.
📌 Real World Example: An influential electronics store used geofencing ads together with Maple Clicks dynamic store locator. Outcome?
-> 30% more customer visits from store.
-> Convert online to offline 15% more.
-> Get Store Locator from Maple Clicks.
Step 2: Prepare numerous landing pages
Clients expect a customized landing page compelling them to act when they click on a geofencing ad. Conversion rates drop and customers depart without a specific page.
✅ Personalized customer shopping experience: Customers can see appropriate offers, store information, and local availability.
✅ Tracking customer behavior: Determine which people interact with ads and visit stores.
✅ Personalize Offers: Use data insights to retarget potential customers.
✅ By assigning instore transactions to digital transactions, accurately evaluate ROI.
STEP 3: Get and Enhance material for more efficient geofencing adverts.
What one measures improves. Geofencing is not something done only once; it is ongoing tracking and adjustment.
✅ Use mobile tracking and check-ins to record store visits.
Keep track of advertisement effectiveness, including CTRs, foot traffic, and conversions.
Send follow-up emails based on past interactions to retarget engaged consumers
📊industry benchmark: `
Retailers who often adjust geofencing advertising realize a 35% gain in ROI compared with those who neglect it once if set up.
🔹 Last Step: Use the Maple Clicks Consumer Journey Framework to facilitate a seamless transformation from discovery to maintenance.