Connect with Audiences on their Desktops
Amplify your reach by layering in display advertising on desktop devices.
What is Desktop Advertising?
Display advertising, also known as display marketing, involves using images or videos to promote products or services to website visitors on a specific network. Web banners often feature static, text-based ads designed to persuade users to click and be redirected to a landing page. Display marketing can effectively drive in-store foot traffic, boost online sales, and enhance brand awareness.
Connect With Accuracy
Hyper-target users within specific audience segments by analyzing their visitation patterns with the precision of Blueprints technology. Our geofencing display advertising platform supports the following targeting options:
Location Targeting
- How tourism is going this summer based on daily foot traffic at airports and hotels
- Variations in casino patronage by brand and coastal cities
Audience Targeting
- Target consumers who visited a specific brand, category, or location during a defined time period.
- Known as behavioral targeting, this approach involves working with audience segments that share similar behavioral patterns related to your services, such as Business Travelers, Pet Lovers, and more.
Benefits of Desktop Advertising
Utilizing the precision of Blueprints technology, connect with users who belong to certain audience segments by looking at their actual visitation patterns. The following targeting choices are supported by our geofencing display advertising platform:
Use relevant messages to target a demographic that has visited your facilities in order to encourage online or in-person conversions.
Utilize Desktop as an extra channel to connect with customers and maintain awareness during the purchasing process.
Reach consumers when they’re not on the go for a higher conversion rate.
Reporting & Insights
Mobile ads efficiency can also be measured by purchase lift or foot traffic attribution and one should analyze the results of the advertisements done on the mobiles. This way, you’ll find out which audience segments and advertising methods produce the highest-value results to learn more about your target market.
Impressions- Clicks, Click-Through Rate (CTR)