geofencing marketing

What is Geofencing Automation Marketing (GAM)?


Businesses are always looking for new and creative methods to connect with and interact with their target audience in the ever-changing digital landscape of today. Geofencing automation marketing emerges as a powerful solution, especially in Canada, where the market is ripe for location-based strategies.
Geofencing automation marketing utilizes cutting-edge technology to define virtual boundaries around specific geographical areas, such as neighborhoods, events, or competitor locations.

Once these boundaries are established, businesses can deliver targeted messages, promotions, and advertisements to mobile devices within the designated area.

In Canada, where consumer behavior is increasingly mobile-centric, geofencing automation marketing offers unparalleled precision in reaching potential customers. Whether it's enticing shoppers near a retail store, attracting attendees at a local event, or luring diners to a restaurant, businesses can leverage geofencing to deliver personalized and timely messages that resonate with their audience.

Moreover, with stringent data privacy regulations like Canada's Anti-Spam Legislation (CASL) and the Personal Information Protection and Electronic Documents Act (PIPEDA), businesses can rest assured that geofencing automation marketing complies with stringent privacy standards, ensuring consumer trust and confidence.

As businesses in Canada continue to seek innovative marketing solutions to drive growth and stay ahead of the competition, geofencing automation marketing emerges as a strategic tool to enhance targeting, increase engagement, and drive measurable results. With its ability to deliver personalized messages to consumers based on their real-time location, geofencing automation marketing is poised to reshape the marketing landscape in Canada for years to come.


  • Precision Targeting

  • Increased Engagement

  • Improved Conversion Rates

  • Enhanced Customer Experience

  • Data-driven Insights

Solutions & Findings

With our Geofencing Automation Marketing solution, businesses can unlock the power of location-based marketing to drive engagement, increase conversions, and enhance the overall customer experience. Whether it's attracting foot traffic to stores, promoting events, or driving online conversions, our solution empowers businesses to connect with consumers in a highly

Our Benefits

Geofencing Automation Marketing is revolutionizing the way businesses engage with their target audience by leveraging location-based technology to deliver highly targeted and relevant marketing messages. By setting up virtual boundaries around specific geographic areas, businesses can reach consumers with personalized offers and promotions when they enter or exit these designated areas.

Analysis and Planning

Geofencing Automation Marketing requires meticulous analysis and strategic planning to effectively engage consumers based on their real-time physical location. Market research is essential to understand the target audience and identify key geographical areas of activity. Clear goals are set to guide campaign objectives, whether it's driving foot traffic, increasing online conversions, or boosting brand awareness. Geofences are strategically placed around physical locations, and audience segmentation is used to personalize marketing messages. These messages, tailored to the consumer's location, prompt immediate action, leveraging automation triggers to deliver them at optimal times. Performance metrics such as engagement rates and conversion rates are tracked to assess campaign effectiveness, and continuous optimization is employed to refine strategies and maximize impact. Through careful analysis and planning, businesses can harness the power of Geofencing Automation Marketing to achieve their marketing objectives with precision and efficiency.